Master Builder

William brings a wealth of experience and knowledge to the team having spent the better part of the last 20 years cutting his teeth with some of the most respected custom guitar companies in the LA area. We’re very excited to have William with us.

Director of Sales & Artists Relations

Shad joins the team as the dealer and artist relations manager. He brings a wealth of industry knowledge and playing experience. His knowledge of the Iconic line of guitars is second only to Kevin’s! Shad is tasked with seeking out the perfect dealer partners for our brand as well as working with the long list of incredibly talented artists we are proud to collaborate with. He loves guitars! He loves talking about guitars and gear in general! You can reach out to him with questions about the various models, information on becoming an Iconic artist or dealer, or just to talk gear!

Head of Marketing and Sales

In his role, Eric facilitates and implements our unique Marketing and Sales strategy. Through his work, we look to provide the player and artist with an unparalleled level of customer service and product knowledge that, in turn, results in instrument compatibility on a level not previously attainable.

Player Rep

Andrew joined our team as a Player Rep in 2020. He’s been playing Iconic Guitars and been a friend of our company since 2015. Andrew is the frontman and guitar player for Lions at Sunset, a Los Angeles based trio, he’s also a session musician from time to time. Whether he’s in the studio or on the road, Andrew reaches for his Iconic 62S-HR in Surf Green which he has affectionately named “Mint Chip”. Our player reps are here to connect with you, the artist, learn about your needs as a player and work with you to spec out a guitar that’s as unique as you are.