These few people are the backbone of Iconic Guitars, together they make us who we are.

Kevin Proctor

Founder & President

At any given time Kevin can be found designing, building, spraying and doing just about everything around shop at Iconic Guitars. As the founder and Chief builder, Kevin brings his unique experience as an electrician, a background in engineering management and extensive manufacturing expertise to the forefront when creating the most amazing playing and sounding guitars available.

Despite all that, those who know Kevin would argue that his most valuable skill is bringing together and empowering individuals whom have mastered their disciplines and, when combined, equal a team of unparalleled talent, experience and know-how.

William Raynaud

Production Manager & Master Builder

William brings a wealth of experience and knowledge to the team having spent the better part of the last 20 years cutting his teeth with some of the most respected custom guitar companies in the LA area.

Making sure that all team members are on track with the production schedule, William is also being fully involved in building, painting and assembling our instruments.

Those who know William would tell you that he is the fastest in the west to get the work done! We’re very excited to have William with us.

Roxanne Coverdale

Artist Relations

Roxanne has been a touring and recording musician for the past 13 years, playing shows across the States and throughout Europe. As the head of our Artist Relations Department, she knows the balance between performance and promotion. She brings the experience to develop and nurture relationships with our current artists, as well as to research and discover artists who mirror the vision and commitment to excellence we have at Iconic Guitars.

Preston Roehrs

Builder, Designer, CNC Operations

Preston’s philosophy is simple, the right instrument provides the foundation for musicians to reach new levels in their art. Preston delivers on that philosophy by ensuring maximum quality, comfort and playability on every instrument he puts his hands on during the building process. Preston brings to Iconic a combination of a designer’s eye, hands on luthier skills and a solid command over CAD and CNC technology.

Rob Robinson

Builder, Fit and Finish Specialist

Rob brings to the Iconic core team a wide and deep set of skills gained over many years of building his own guitars. His work is meticulous and his vast experience can be seen on every instrument he touches. Consistently delivering the utmost quality and precision is day after day is a rare quality, and for this guy it is the only way.

Scott Blinn

Builder & Rocker

Playing in bands since the age of 16, Scottie “Mad Dog” Blinn describes his head-rush heartland music as Border Blues and Soul. “I’ve always come from a Blues root, and the music has evolved from our original So Cal ‘grease punk’ sound to include a heavy Latin vibe: deeply rooted Blues that’s a cross between Lightnin’ Hopkins, Tom Waits, Tito and Tarantula, and Social Distortion.” Scott came to the Iconic family a while back, as an Iconic Artist (he owns Iconic #0010!) and later joined the core builder’s team as a shaper, buffer, and finisher.

This Guy

Masked Extraordinaire

“Some say he never blinks, and that he roams around the woods at night foraging for wolves. He’s wanted by the CIA and Chuck E Cheese, and sleeps upside down like a bat. He appears on high value stamps in Sweden, and that he can catch fish with his tongue. Some say his skin has the texture of a dolphin’s, and that wherever you are in the world, if you turn your radio to 88.4 you can actually hear his thoughts. All we know is he’s (not) called the Stig.”


We are reliant on and grateful for our closest friends, industry veterans, advisors and partners. They are family.
Kelly Proctor
Joshua Dela Victoria
Amy Irving
Rishi Malhotra
Renato Castilho
and these guys!


To every and each artist representing the Iconic brand, regardless of style, background or how many other guitar brands you love, we appreciate you. You are the reason we strive to make instruments you can count on, be inspired by and be proud of. Thank you.