The People Behind Iconic

Thank you for taking the time to read about us. Iconic Guitars was founded by Kevin Proctor in 2012. It had been in incubation and planning for quite some time prior to the official launch. These few people are the backbone of Iconic Custom and what make us who we are.

Kevin Proctor

Founder & Chief Luthier

At any given time Kevin can be found designing, building, spraying and doing just about everything around shop at Iconic Guitars. As the founder and Chief builder, Kevin brings his unique experience as an electrician, a background in engineering management and extensive manufacturing expertise to the forefront when creating the most amazing playing and sounding guitars available.

Despite all that, those who know Kevin would argue that his most valuable skill is bringing together and empowering individuals whom have mastered their disciplines and, when combined, equal a team of unparalleled talent, experience and know-how.

William Raynaud

Master Builder

William brings a wealth of experience and knowledge to the team having spent the better part of the last 20 years cutting his teeth with some of the most respected custom guitar companies in the LA area. We’re very excited to have William with us.

Shad Warrell

Director of Sales & Artists Relations

Shad brings a wealth of industry knowledge, playing experience and overall friendly vibe to the team. His knowledge of the Iconic line of guitars is second only to Kevin’s! Shad is tasked with seeking out the best dealer partners for our brand, helping our direct purchase customers through the custom build process to insure they get the perfect guitar as well as working with the long list of incredibly talented artists we are proud to collaborate with. He loves guitars! He loves talking about guitars and gear in general! You can reach out to him with questions about the various models, information on becoming an Iconic artist or dealer, or just to talk gear!

Get in Touch

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Call Us

General Inquiries: (760) 533-7110

Dealers & Artists: (760) 912-6131


2270 Camino Vida Roble - Suite V

Carlsbad, CA 92011